Privacy policy & data protection statement
Your data protection is vital to us.
We are pleased that you visit our website and thank you for your interest in our company and our products. Protecting your privacy when using our website is important to us.
Therefore, please take note of the following terms:

1) The collection, processing, and usage of personal data

You can visit our websites in principle, without us collecting personal data from you. Personal and private data collection only takes place if you inform us about it yourself and ask us to carry out a contract. That occurs at the opening of a customer account or in the context of establishing a delivery contact or any other agreement. These data are used without your prior expression of your consent and in each case solely for contract processing and to be able to handle your requests and inquiries. After the completion of the contract, your data will be blocked from further processing and deleted after the mandatory storage periods, which are defined through the fiscal and trough the commercial legislation. Supplemental to this, personal data is collected when you sign up for our E-Mail Newsletter with your E-Mail Adress. We use these data for our promotional purposes in the form of our E-Mail newsletter. To be able to receive it, you had expressed your consent to this by clicking or ticking the text or text button: "Subscribe to Newsletter." You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending us an appropriate message. After the cancellation, we delete your E-Mail Adress immediately from our database.

2) Disclosure of private or personal data

Order processing takes place through the service provider "Afterbuy," run by the Company VIA Online GmbH from Krefeld, Germany. Your data will only be forwarded to "Afterbuy" to process your online order. Details on the data protection policy of Afterbuy and the privacy policy of VIA Online GmbH are available after clicking the following link:

2.1 Order processing takes place through the service provider "Plentymarkets," run by the Company Plentymarkets GmbH, Bürgermeister-Brunner-Str. 15, 34117 Kassel, Germany. Your data will only be forwarded to Plentymarkets to process your order, which you've placed through our online shop beforehand. Details regarding the data protection principles of Plentymarkets GmbH and their privacy policy are available on the companies website under: ""

2.2 Personal data collection

Personal data will be transmitted to the transport company, which is commissioned to perform the delivery within the scope of the contract, insofar as this is necessary for the delivery of the goods.

3) cookies

This website uses so-called "cookies," which serve us to make our website more user-friendly, effective and secure - for example when it comes to speeding up the navigation on our website. Also, cookies enable us to measure the frequency of page views and general navigation. Cookies are small text files that are stored on your computer system. We point out that some of these cookies are transferred from our server to your computer system, which is mostly so-called "session cookies." "Session cookies" are characterized by the fact that they are automatically deleted from your hard disk after the end of the browser session. Other cookies remain on your computer system and allow us to recognize your computer system on your next visit. Those are so-called "persistent cookies." Of course, you can refuse cookies at any time if your browser allows it.
If your browser is set up to forbid cookies of any website, including ours in any way, please note that specific functions of this website may not function correctly, have limitations in their use, can only be used in a particular consent or can not be used at all.

4) Use Google AdWords Conversion Tracking
This website uses the Google AdWords online advertising program and Google AdWords conversion tracking. The conversion tracking cookie is set when a user clicks on a Google-served ad. Cookies are small text files that are stored on your computer system. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits specific pages of this website and the cookie has not expired yet, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked through AdWords advertisers' websites. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking.

Customers are told the total number of users who have clicked on their ad and who were redirected to a conversion tracking tagged page.
However, they do not receive any information that personally identifies the users. If you do not want to participate in tracking, you can opt-out of this by quickly disabling the Google Conversion Tracking cookie through your Internet browser under the setting: "User Preferences." You will not be included in the conversion tracking statistics. For more information on Google's privacy policy, please visit

Web analytics service

This website uses Google Analytics, a web analytics service of Google Inc., or only addressed as "Google." Google Analytics uses so-called "cookies," these are text files that are stored on your computer and allow a usage analysis of the by you used of the website. The cookie generated information of your use of the visited websites is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be sent to a Google server in the US and receive a shortening there. On behalf of the operator of this website, Google will use this information to evaluate your use of the site, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to its possible full extent. Also, you may prevent the collection of data by Google. That includes data that have been generated by the cookie and related to your use of the website (including your IP address). The processing of this data through Google can be discontinued by downloading the browser plug-in available under the following link and install:
Please note that this website uses Google Analytics with the extension "anonymizeIp" and therefore IP addresses are only processed shortened to exclude a direct personal relationship.

6) Your consumer data protection rights and contacting us

You have a right to ask freely for all information which has been stored about you and, if necessary. You have the right to correct, block or delete this data. If you have further questions, want to inform yourself or make a request regarding the collection, processing, deletion, or usage of your private data? Please feel free to contact us. The same applies to revocations of granted consent. Our contacts can be found in our imprint or under legal information/contacts.

Last updated on 4th of April 2014 at 1:48:01 pm.